Did you know that Marrakech is Hollywood’s second home? Seriously. This historic, awe-inspiring city has been a backdrop for some of the biggest films in the world (Mission Impossible: Rogue Nation, anyone?) and when you think about the captivating fusion of old-world charm and modern flair this city embodies, it all starts to make sense.
Beyond the souks and savory street foods, Marrakech is a layered, complex city with the numbers to back up its worldwide fame. Ready to discover its most popular sites, how to stay safe, and when to hire a Marrakech tour guide for maximum comfort and exploration? Let’s get started!
Marrakech By The Numbers: A City Full Of Mystery and Marvels
Even if you’re not a movie enthusiast (as I confess, I am), Marrakech has captivated travelers around the world for years, thanks to its pulsating culture, calming evening riads, and of course, food! But before I get ahead of myself, let’s figure out how Marrakech stacks up when it comes to overall tourism, and why you’re one of many millions of travelers itching to spend their days in the red city.
So, how many tourists visit Marrakech annually? This city has seen a lot of tour traffic since 2017 when over 2 million visitors touched down. Since then, the city has seen an increase in tourism, with over 3 million travelers touching down in the Marrakech-Menara airport in 2019. Though this number dipped to 657,343 in 2020 and stayed the same in 2021, the Red City is back on the rise.
Despite pandemic setbacks, by May 2023, room occupancy for the entire city had increased by 23 points compared to the same month in 2019. This means the city had a whopping 73% occupancy rate! This begs the question, what is Marrakech’s rank when it comes to tourism? You probably won’t be surprised to find out that Marrakech was the 6th most popular travel destination for 2024 according to Airbnb.
Marrakech Tourism Statistics Quick Facts
- 76 - The global English proficiency ranking for Morocco (Low), with Marrakech having 480/700 (low proficiency).
- 6 - The position Marrakech holds on Airbnb’s top travel destinations for 2024.
- 1.7 million - The amount of passengers that made their way into Marrakech-Menara Airport in the first quarter of 2023.
- 73% - the room occupancy rate for Marrakech in May 2023.
So with all these numbers, it’s plain to see that Marrakech is a key destination, but is Marrakech very touristy? Yes and no. In extremely popular places such as the Jardin Majorelle, or the Jemaa el Fna Square, and especially during peak tourist seasons (March to May & September to October), the areas can be touristy. But, if you plan your trip with a local guide, you can bypass the classically “touristy” crowds with off-the beaten path experiences, even during peak seasons.
So we know how big of a deal this city is tourist wise, but what are the demographics of Marrakech’s tourists? Well, besides resident Moroccans, Marrakech’s main tourist markets come from, Italy, The United Kingdom, France, Spain and Belgium.
Now that we’re familiar with the numbers, here’s why you should be just as obsessed with Marrakech as we are!
Why We Love Marrakech: Souks, Medina & Marvelous Foods
When you touch down in the Red City, there are a few things to remember. One is that Marrakech is rapidly developing, so be ready for locals who are on the move! And second, Marrakech will leave you with a full stomach, a full suitcase, and of course, full memories. From locally loved dishes to colorful festivals, here’s why you’ll fall in love with Marrakech.
Souk Sightseeing - Marrakech’s Top Markets To Explore
Looking for the mecca of travel souvenirs to take back home? These 5 souks are a great place to get some authentic, Moroccan made items that will no doubt fill your suitcases to the brim.
- Souk Chouari - Have enough room in your suitcase for carefully crafted furniture? Head to Souk Chouari, where the blend of tapestries and threads are sure to astonish you. From small rugs and hand woven baskets, to full size sitting stools, this souk has it all.
- Souk Semmarine - Probably the most popular souk among tourists, the Semmarine is the place to be for a wide range of souvenirs, which include traditional Moroccan clothing.
- Souk Smata - Entering Souk Smata feels like entering a shoe lover’s heaven. Home to the city’s greatest collection of babouches, you’ll walk away with everything from bejeweled slides, to traditional slippers.
- Souk Des Bijoutiers - Ready to head home with the most iconic Moroccan jewelry sets ever? Head to this souk known for its local jewelry craftsmanship. To get the most authentic pieces, travel with a local Marrakech guide who can spot the different stones and metals.
Medina & Mosques Galore: Popular Destinations Within The Red City
So why is Marrakech so popular? These destinations have a lot to do with the city's growing hype. Here are six must-visit spots that travelers can’t get enough of
- Jemaa el-Fna: Step into the beating heart of Marrakech! This buzzing square is alive with silky music, storytellers, and food stalls. As the sun sets, it transforms into a carnival of lights and flavors – an unmissable sensory overload!
- Majorelle Garden: Stroll through this serene oasis designed by French painter Jacques Majorelle, and later restored by Yves Saint Laurent. With its cobalt blue structures, exotic plants, and tranquil fountains, it’s a slice of paradise amidst the city’s chaos.
- Koutoubia Mosque: Marvel at the architectural grandeur of this iconic mosque, with its towering minaret visible from miles away. While non-Muslims can’t enter, the exterior and surrounding gardens offer plenty of awe-inspiring views and photo ops.
- Bahia Palace: Lose yourself in the opulence of this 19th-century palace. With its intricate mosaics, lush gardens, and stunning courtyards, it's a royal escape that showcases the artistry and luxury of Moroccan design.
- Saadian Tombs: Discover the hidden beauty of these 16th-century royal tombs, forgotten for centuries, and only rediscovered in 1917. The exquisite tile work and serene gardens provide a fascinating glimpse into Morocco's storied past.
- Medersa Ben Youssef: Step back in time at this historic Islamic college, adorned with stunning zellige tiles, carved cedar wood, and tranquil courtyards. It’s a testament to the rich educational and architectural heritage of Marrakech.
Travel Tips: Unique Marrakech Sites For The Curious Traveler
Want to add a unique touch to your Marrakech itinerary? These sites show the city’s potential in a refreshing way.
- Musée Yves Saint Laurent - A literal stone's throw away from the Majorelle Gardens lies this ode to all things designer. With Saint Laurent spending so much time in Marrakech, it’s only fitting that this museum, displaying over 40 years of his life’s work, is paid a visit.
- The Moroccan Culinary Arts Museum - Yes, it’s as delicious as it sounds. For the foodie who wants to dive into the history and intricacy behind Moroccan food, this is the place for you. From cooking classes to decadent restaurant services, it’s a tasty way to spend your day.
- Maison de la Photographie - Marrakech’s house of photography hosts a grand collection of images, papers, and artifacts of visits to Morocco from various photographers that date as far back as 1870 to 1950, with temporary exhibits by creators that center their work on all things Morocco.
Marrakech’s Culinary Heritage: Eat Your Way Through The City
North Africa already has some of the world’s greatest dishes (couscous, anyone?) but in Marrakech, these sweet and savory meals are the perfect introduction to Morocco’s unique, Arabic-native infused food.
- Pastilla: Prepare to be enchanted by this sweet and savory pie! Layers of flaky pastry filled with spiced meat (traditionally pigeon, but often chicken) and dusted with powdered sugar and cinnamon. It's like a dessert and main course had a delicious love child!
- Msemen: Treat yourself to this Moroccan take on a Maghreb classic. These buttery flat breads can be enjoyed sweet with honey or jam, or savory with cheese and olives. Either way, it's a delightful start or end to your culinary adventure.
- Baghrir: This light and fluffy pancake resembles the moon, with its various craters of air, and crispy, brown edges. It is often topped with delicious treats such as an argan oil, and honey-nut sauce (amlou) to appease your inner sweet tooth.
- Chebakia: This filo dough stuffed with peanut paste and drizzled in honey, sesame seeds and rose water is the perfect mid-market snack to keep your energy up as you move from one stall to the next in the Medina. I bet you can't eat just one!
- Moroccan Spiced Coffee: Another treat best enjoyed when made by an expert in the Medina, this coffee is not your typical cup of Joe. Seasoned with a blend of spices that range from cardamom and cinnamon, to ginger and cloves, this fragrant black coffee is a great accompaniment to some Chebakia.
- Hout Quari: Who needs Subway when you have hot sandwiches ready to go? This Moroccan street treat features freshly baked circular bread cut in half and stuffed with seasoned sardines. For added flavor, it’s sprinkled with lemon juice and enjoyed in a few bites. The perfect energy booster.
When In Marrakech: Things To Do, and When To Do Them
No matter what time of year it is, there is something to celebrate in the Red City. So if you can, plan your trip around these exciting festivals and events, you’re in for a treat.
- Marrakech Popular Arts Festival (Festival National des Arts Populaires)
When: July
What to Expect: This is Marrakech’s oldest festival, and it's a spectacular celebration of Moroccan culture. Think dazzling costumes, traditional music, and dance performances. You'll find storytellers, snake charmers, and acrobats bringing the city to life. The main events take place at the historic El Badi Palace, creating a magical backdrop for this cultural extravaganza.
When: December
What to Expect: If you’re a movie buff, this festival is your dream come true. It attracts big names from Hollywood and international cinema. The city becomes a glamorous red carpet, with screenings, workshops, and discussions taking place in various venues. Don’t miss the chance to catch a film under the stars at the iconic Jemaa el-Fnaa square.
When: May
What to Expect: Though primarily held in Rabat, Marrakech also hosts parts of this massive music festival. It’s a musical journey around the world, featuring artists from different genres and countries. Dance the night away to everything from rock and pop to traditional Moroccan beats.
- Eid al-Fitr
When: Dates vary (end of Ramadan)
What to Expect: Eid al-Fitr marks the end of the holy month of Ramadan. Marrakech comes alive with feasting and family gatherings. Locals don their finest clothes, exchange gifts, and enjoy sweet treats like chebakia (sesame cookies) and dates. The air is filled with joy and a sense of community, making it a heartwarming time to visit.
Travel Treat: Discovering Music In Marrakech
If you’re a fan of music, and you’re looking to take your ears on an auditory journey through Morocco’s music, check out these popular genres.
- Gnawa Music - Filled with warm and inviting tunes from the gimbri (stringed instrument), goat skin drums, and krakebs (metallic symbols), you can hear Gnawa music all throughout Morocco, but especially in the Jemaa el-Fna square. You'll hear everything from Gnawa rhythms to Berber melodies, surrounded by the enchanting atmosphere of the night market.
- Classical Andalusian Music - For the lover of classical music steeped in tradition and history, it’s time to check out Andalusian music. Accompanied by an orchestra filled with oud (lute), rebab (rebec), darbouka (goblet drums), taarija (tambourine), qanún (zither) and more, this style of music is best enjoyed in North Morocco, but you can appreciate the history of this art form at the Museum Of Music Mouassine.
- Malhun - Some parts poetic expression, some parts melodic singing, this type of music goes beyond mere singing. Accompanied by bowed instruments like Oud and rebab, it often tells epic tales and historical stories. It’s an expressive and lyrical genre, deeply rooted in Moroccan literary traditions.
Living Life The Marrakech Way: Tackling Daily Transport, Weather, & Social Etiquette
Alright, you know what you’ll get up to when you’re in Marrakech, but what about what you’ll encounter? From weather tips and the best ways to get around to security and etiquette, let’s discover the best way to experience this city.
Transport In Marrakech: Calèches, Cabs & Everything In Between
When it comes to zipping around the city of Marrakech, the options are pretty clear. Though the city is growing, these simple transport tools will help you navigate better, whether you’re with a local guide, or going it alone.
- Hop Into A Taxi - Taxis in Marrakech are a convenient and efficient way to get around the city. Whether you choose a petite taxi for short trips or a grand taxi for longer journeys, you’ll enjoy the comfort and speed of this popular mode of transport. Don’t forget to agree on the fare or ensure the meter is running to keep things smooth and easy.
- Be Brave On A Bus Adventure - For the adventurous traveler, local buses offer a unique glimpse into daily life in Marrakech. While they can be old, crowded, and a bit confusing, they’re an experience in themselves! If you’re up for the challenge, hop on and join the locals. Just be sure to keep an eye on your belongings and maybe ask a friendly face for help if you’re unsure where to get off. It’s a budget-friendly way to see the city from a different perspective.
- Explore On Foot - Marrakech’s Medina is best explored on foot. Walking allows you to fully immerse yourself in the sights, sounds, and scents of this enchanting city. You’ll stumble upon vibrant souks, stunning architecture, and charming cafés. Comfortable shoes, sunscreen and a sense of adventure are all you need to uncover the magic of Marrakech, one step at a time.
- Take A Charming Calèche Ride - For a touch of romance and nostalgia, hop into a calèche, a traditional horse-drawn carriage. These charming rides offer a leisurely way to see the city’s main attractions while enjoying a relaxed pace. Clip-clop through the bustling streets, past historical landmarks and lush gardens. It’s a delightful experience that adds a fairy-tale feel to your Marrakech adventure.
Seasons In The City: Marrakech Weather Averages
If you’re like me, then you’re probably thinking, isn’t it always sunny in Marrakech? Well, sort of. Given its semiarid climate, Marrakech certainly doesn’t lack sunlight. Summers here can be quite brutal, and winters still carry warmness. Looking to travel during a certain month? Here are some seasons to keep in mind.
Swinging In Springtime - March to May are considered Marrakech’s spring months, with daily averages of 17-21°C. If you’re looking for rain, you might get lucky, as April is a rainy month with 38.8mm of rainfall. Overall, Spring in Marrakech is simply magical. The weather is pleasantly warm without being overwhelming. The city's gardens bloom with vibrant colors, making it an ideal time for outdoor activities and exploring the souks. Spring is also a peak travel season, so expect crowds.
Special note: Look out for sandstorms, as they are most likely to occur during the springtime.
Scorching Summers - Summers in Marrakech are hot! The average temperature is 27°C, peaking at 29°C in July and August, while the season typically lasts from June to September. Be prepared for heatwaves, as daily highs can spike up to 33°C and 38°C, with temps reaching the 40s in some cases. To keep sane in the heat, schedule your tours for either the morning, or the evening, as the noon time sun is brutal.
Special note: We can't stress this enough, wear sunscreen and cover your neck and head with a scarf or wider rimmed hat.
Calming Autumn - Another idea travel time for those headed to Marrakech, Autumn invites the average temperature of 19°C, with the ideal months falling between October to November. Daily highs can fall between 23°C to 29°C and fall as the sun sets. Autumn in Marrakech is still quite sunny, with a slight chance of rain, so that’s something to look forward to.
Cool Winters - From December to February, Marrakech experiences its coldest weather of the year, which means cool days, and even colder nights. The overall average temperature is around 13°C. If you’re touring during the day, highs fall between 19°C and 21°C. Basically, Morocco is perfect for year round touring, with around 8 hours of sunshine, and rain of 38MM in February (wettest month).
Special Note: Marrakech can get pretty cold at night during this season, with average nighttime lows of 6°C-8°C. If you’re here during this time, it’s best to bundle up and maybe skip any nighttime desert tours. A scarf may not help you beat the chill.
Travel Ettiquette: Dos & Don'ts For A Smooth Marrakech Journey
It’s easy to get swept up in the magic of Marrakech, but these tips and tricks for daily interaction will help you stay grounded, whether you're in the Medina or headed for a day trip outside the city.
Do
- Carry Tissue & Wet Wipes When In Public - When moving around Marrakech, some public bathrooms might not have tissue, so it’s best to keep wet wipes and tissue in your bag, unless you want an unfortunate incident.
- Watch Out For Motorbikes In The Medina! - The Medina is one of the busiest places in Marrakech, filled with vendors, cars, animals, kids playing, and most of all, motorbikes! These guys can appear seemingly out of nowhere, so be sure to stay aware of who is in front of, and behind you.
- Haggle With A Smile - Bargaining is a common practice in the souks (markets) of the Medina. Start by offering about half of the initial asking price and negotiate from there. Remember to keep the process friendly and respectful, and a smile, goes a long way.
- Beat The Marrakech Heat - Marrakech can get very hot, especially in the summer months. Drink plenty of water, wear a hat, and apply sunscreen to protect yourself from the sun.
- Carry & Use Cash - Especially in the Medina and within street stalls, cash is king. Most credit cards that aren’t MasterCard or Visa Global, don’t work well in Marrakech anyway, so withdraw small bills (dirham) and use cash. MEMO: Withdraw cash at an ATM instead of at the airport exchange for better rates.
Don’t
- Snap Pictures Without Asking - While locals in Marrakech are extremely friendly with tourists, they do love their privacy and can become shy when the camera comes out. Before filming a video or taking pictures, ask for permission, as some locals may be uncomfortable.
- Underestimate The Size Of The Medina - It's best to think of the Medina as a series of winding mazes shoved together. This place is huge, and you can get lost rather quickly. If you do, ask an older gentleman for directions, and stay calm. Alternatively, tour the Medina with a legitimate local guide. Stay away from random men or children offering free tours. A polite ‘no, thank you’ will work.
- Rely Heavily On Maps - Here’s the thing, Marrakech’s narrow and winding streets can be confusing. Maps might not always be accurate, so don’t be afraid to ask locals or hire a local guide to help you navigate.
- Take Pictures With The Animals In Jemaa el-Fna Square - Sadly, a lot of the animals you find in the square are mistreated and sometimes abused, so while they are cute and can perform well, it’s best not to feed into this bad practice.
- Carry Your Drone - Unless you want a gigantic headache at customs, leave the drone at home. You’ll go through a long questioning session and most likely get your drone confiscated, so it’s best to leave it behind.
Okay, now that you know how to handle Marrakech’s weather, transport and daily etiquette, it’s time to talk safety!
Staying Safe In Marrakech: A Quick ‘How-To’
When it comes to safety in the Red City, things are on an even scale. With an overall crime index of 42.69 and a safety index of 57.31, Marrakech is moderate when it comes to safety threats. Here are some of the more common concerns for tourists;
- Being pickpocketed
- For Women - being cat called/harassing comments
- Being scammed (in Medina & square)
- Motorcycle drive by snatches
- Fake tour guide scams
Safety is the highest priority of any trip, so if you want to enjoy your time here, these tips will help;
- When in crowded areas, be alert and keep your phone/cash in an internal pocket.
- Stay away from isolated alleyways and streets (day or night).
- Don’t wander around the city at night without a trusted local by your side.
- If you get lost in the Medina, don’t accept help from a ‘free’ tour guide. Ask an older gentleman.
- Don’t ask strangers for directions to ATMs (you can ask a shop owner/cashier)
Special Note: Safety For Solo Female Travelers
Solo women travelers are at a higher risk of being pickpocketed and harassed, so it’s best to follow all the rules above, and dress in a way that doesn’t draw too much attention (covered shoulders and loose clothing).
Conclusion
All in all, Marrakech is an amazing, once-in-a-lifetime experience and from the moment you land to the moment you leave, lifelong memories await. Ready to make the journey towards those memories a lot easier? With a private local guide at your side, every corner reveals a new adventure, from hidden gardens to bustling souks, all navigated with ease and expertise.
Ready to sip mint tea in a tranquil courtyard as the warm embrace of Marrakech's hospitality transforms your tour into a personal experience? Create your itinerary today with a Marrakech tour guide and gain the freedom to learn, relax and explore with ultimate comfort.
