Machanents" brand presents an assortment of Armenian handicrafts in Machanents House. Machanents House is a social enterprise and a cultural, educational, art and tourism center. It is located in Echmiadzin, the spiritual city of Armenia.

"Machanents House" has carpet weaving, pottery center, as well as theater, an art school, a national cuisine school, a preschool, an art therapy class and an innovation center, where about 700 students study, including children from vulnerable groups. There are social restaurant, restaurants halls, ''Sunny'' cuisine, wine house, hotel, guesthouse, museum and galleries in the territory of Machanents House.

As a result of more than 35 years of activity, craftsmen have created and continue to create handmade items: natural sheep wool rugs and carpets, paintings, ceramics, jewelry and various symbolic souvenirs, which can be seen and purchased at the Souvenir Hall in Machanents House.