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Tourism In Morocco Statistics 2024: Your In-Depth Travel Guide

Ajitsa A.

by GoWithGuide travel specialist:Ajitsa A.

Last updated : Apr 24, 202455 min read



What do Lawrence of Arabia, Othello, Gladiator & Inception have in common? They were shot in Morocco! But beyond the nation's fascinating romance with film lies a country sprinkled with narrow walkways, sizzling afternoons and endless adventure. Morocco beckons travelers from around the globe to embark on an unforgettable trek through this vibrant North African gem. 


Given its rich, multicultural heritage, touring Morocco is not something you do on a whim. You’ll need a lot of information to create the Moroccan magic your travel heart craves. That’s why we’re breaking down the ins and outs of the “land of the sunset”. Whether you want to learn how to stay safe, or take on a Medina with a Morocco tour guide, it’s all here. Ready? Let’s go!


Morocco Statistics At A Glance: Past, Present & Future Numbers 



When it comes to making waves, Morocco’s tourism numbers are stacked as high as the majestic Atlas Mountains. So, how many tourists visit Morocco annually? Well, in 2022,  a stunning 11 million tourists made Morocco their number one destination, and in 2019, before the pandemic, there were a record 13 million arrivals in the country. Ready to know how many tourists visited Morocco in 2023?  14.5 million tourists arrived, breaking 2019’s record of 13 million foreign arrivals! 


Okay, so we know the land of the sunset is a major tourist destination, but Where does Morocco rank in tourism? Not surprisingly, Morocco is the second most visited country in Africa, closely behind Egypt. And Egypt has a lot of competition to look forward to. Why? Because over 960,000 tourists visited Morocco in September 2023, a 7% increase from the previous year. It’s not by chance, though. Morocco’s tourism board is gearing up for a lot of increased numbers in the next few years. 


If you’re wondering, what is the tourism trend in Morocco? It’s growing! Morocco wants to reach 17.5 million visitors by 2026, and they’re doing this with a grand launch of new airline routes. Sound ambitious? 


Their tourism future gets even brighter by 2030, where they hope for 26 million visitors  when they co-host the World Cup with Spain and Portugal. If 2023’s numbers are anything to go by, they’ll meet that goal. In the first quarter of 2023 (Jan-March), 2.9 million visitors touch down in Morocco, with almost 2 million arriving in February. Talk about a quick recovery! Now let’s see who’s making these numbers possible! 



Travel Q&A: Is English spoken in Morocco? 

Yes, but it’s not as common as one would expect. When not speaking Arabic (different dialects), most Moroccans speak French, with the country having a low English proficiency rank of #76 out of 113 countries. Though major tourist sites might have English speakers around, local tour guides offer a deeper understanding of daily life in Morocco, which is worth considering. 


For The Love Of Morocco: The Nation’s Top Visitors 

Okay, we can’t get enough of Marrakech’s buzzing streets, or the cool nighttime breeze of the Sahara, but do you know which country visited Morocco the most? Moroccans! Native Moroccans living abroad made up over 60% of the nation’s international visitors in 2021. Who came in second place? Drumroll please…


  1. Morocco - 65%

  2. France - 13%

  3. Spain - 2.7%

  4. Africa - 2.3%

  5. Middle East - 2%

  6. United States - 1.8%


Travel Truth: Does Morocco Rely On Tourism? 

Yes! Morocco is very reliant on tourism, as almost 550,000 people are directly employed in the tourism sector. This means a whopping 15% of the total working population needs the industry. Morocco’s tourism industry is so strong that it recovered the devastating September 8th earthquake of 2023.  


Morocco Tourism Statistics: Quick Facts & Numbers

  • 11 million - The number of travelers that headed to Morocco in 2022.  

  • 14.5 million - Despite a national tragedy (the earthquake) tourism ballooned to this number in 2023. 

  • 550,000 - the number of people that the tourism industry directly employs. 

  • 7% - the amount tourism contributes to Morocco’s GDP 


Okay, now that we know Morocco is only getting better when it comes to tourism, it’s time to find out why.  Caution, you will want to book a ticket as soon as you’re done reading. From circus level street performances to hidden pockets of peace and quiet up north, let’s check out Morocco’s treasures. 



Why We Love Morocco: Destinations, Food & Culture Explored

Picture this: After a long day bargaining for authentic jewelry amongst Marrakech’s finest souks, you head for a dinner in the Medina, with souvenirs in hand, and top off the night with a relaxing lounge at a cool riad, facing the poolside. Moroccan living can be life changing, and these experiences offer just that. 


Sun, Surf & Cities: Morocco’s Top Destinations 

To remix  Humphrey Bogart’s famous Casablanca quote, “Here’s looking at you, Morocco”! These destinations only scratch the surface of this nation’s eternal beauty. 



  • Marrakech: Lose yourself in the vibrant chaos of Jemaa el-Fna square, where snake charmers and storytellers captivate your senses, then unwind in a luxurious riad oasis, sipping mint tea under the starlit sky.

  • Rabat: Dive into the rich tapestry of history as you stroll through the ancient ruins of Chellah, then savor the ocean breeze while indulging in fresh seafood at the bustling Kasbah des Oudaias.

  • Tangier: Wander through the labyrinthine streets of the Medina, where colorful bazaars tempt you with exotic treasures, then gaze across the Strait of Gibraltar, feeling the allure of two continents colliding.

  • Essaouira: Feel the wind in your hair as you glide along the waves on a traditional wooden boat, then immerse yourself in the city’s Bohemian charm, where art and music come alive against a backdrop of azure skies.

  • Casablanca: Get swept away by the timeless romance of the Hassan II Mosque, its minaret reaching towards the heavens, then lose yourself in the cosmopolitan energy of the Corniche, where the city meets the sea in a symphony of lights.

  • Fes: Step back in time as you wander through the narrow  streets of the ancient heart of Morocco. Here in Fes, the scent of spices fills the air and artisans practice age-old crafts, then retreat to a serene riad oasis, where tranquility awaits amidst the bustling city.

Infectious Cuisine: Morocco’s Rich Flavors 

I apologize for the hunger you’ll feel after sinking into descriptions of this nation’s unbelievable food scene. Looking to experience this in real life? Check out our Moroccan food tours and create an itinerary focused on feasting. 



  • Tagine: A fragrant Moroccan stew, simmered slowly in a cone-shaped clay pot, bursting with tender meats (mostly lamb), vegetables, and an exotic blend of spices.

  • Rfissa: A savory and comforting dish featuring shredded chicken, lentils, and fenugreek-soaked flatbread, drizzled with aromatic broth, creating a symphony of flavors and textures.

  • Mechoui: Succulent roasted lamb, seasoned with a medley of spices and herbs, boasting a crispy exterior and juicy, melt-in-your-mouth goodness.

  • Couscous: Morocco’s emblematic dish, consisting of fluffy semolina grains steamed to perfection and adorned with a colorful array of vegetables, meats, and fragrant sauces.

  • Zaalouk & Bread: A zesty eggplant and tomato salad, complemented by warm, freshly baked Moroccan bread, offering a delightful contrast of tangy and earthy flavors.

  • B’ssara (Bissara): A creamy and nutritious soup crafted from puréed fava beans, simmered with garlic, cumin, and olive oil, served piping hot with a squeeze of lemon.

  • Harira: A hearty tomato-based soup, brimming with lentils, chickpeas, and tender chunks of lamb or beef, enriched with a harmonious blend of spices and fresh herbs.

  • Maakouda: Crispy and golden Moroccan potato fritters, seasoned with a tantalizing mix of herbs and spices, offering a delightful crunch with each bite.



Cultural Experiences You Must Try

One of the most well known cultures in the world can best be seen through the lens of a local, so get a guide and get in touch with Morocco’s roots with one of these adventures! 




All About Traveling Morocco: When To Go, How To Get Around & How To Act, How To Stay Safe

Okay, we’re into Morocco’s tourism scene deep, but how will you interact with the different cities once you land? Let’s check out the day-to-day elements of Moroccan living. 


Navigating Transport In Morocco: Taxis, Trains & Planes

Need to get around? These are some of the most popular ways to do so. 


For quick transport within the country: Air travel is by far the fastest, but not the most environmentally friendly, way to get around. Here are some airports that cater to domestic flights. 


  • Marrakech Menara Airport (RAK) - Located in Marrakech

Besides international flights, Marrakech Menara Airport also serves several domestic routes connecting Marrakech to other cities within Morocco.

  • Agadir–Al Massira Airport (AGA) - Located in Agadir

Similarly to Marrakech Menara Airport, Agadir–Al Massira Airport also offers domestic flights to other Moroccan cities.

  • Tangier Ibn Battouta Airport (TNG) - Located in Tangier

Tangier Ibn Battouta Airport operates domestic flights connecting Tangier to other destinations within Morocco.

  • Fès–Saïs Airport (FEZ) - Located in Fes

Fès–Saïs Airport serves domestic routes within Morocco, linking Fes to other cities in the country.

  • Rabat–Salé Airport (RBA) - Located in Rabat

While Rabat–Salé Airport also handles international flights, it operates domestic routes connecting Rabat to other Moroccan cities.


For on the ground city exploration: Walking or motorbikes. Motorbikes can take you through inner-city locales without having to worry about traffic. Just be careful, as they can go fast. Walking through a Medina, or markets, is another authentic and intimate way to explore cities. 


For easy transport from one destination to the next: Petits taxis (yellow in Marrakesh, red in Casablanca, blue in Rabat). Ride the official metered taxis to avoid haggling or safety issues. Longer journeys will require grands taxis.  Vibrant yellow taxis, bustling through the streets of Moroccan cities, offering shared rides between destinations, with passengers haggling over fares and squeezing into the back seats for a lively journey through winding alleys and bustling souks.


For long distance, slow travel: Use the trains. The two main lines of the national rail service, ONCF, link most of Morocco’s major cities from Tangier to Marrakesh, passing through Casablanca and Rabat, and Nador or Oujda in the northeast to Fez and Meknes. It’s budget-friendly and comfortable, even if it doesn’t always stick to the timetable. Morocco also has Africa’s first high-speed train, the sleek Al Boraq, and you’ll whiz along at top speeds of 320 km/h (198.84 mph).


Special Highlight: Mid To Long Range Travel 


  • Marrakech Express: The iconic train links Tangier to Marrakech, with its sleek design and panoramic windows offering passengers a scenic ride through the picturesque Moroccan countryside, passing by rolling hills, olive groves, and ancient ruins along the way, while vendors roam the aisles selling aromatic mint tea and sweet pastries.

  • Supra tours or CTM Bus: The reliable buses navigating cities from Rabat to Essaouira, providing comfortable transportation for locals and intrepid travelers alike, as they weave through traffic, honking their horns and stopping at bustling squares and lively markets, offering a glimpse into everyday Moroccan life.

Seeing Morocco By The Seasons: When To Travel 

Whether you're chasing the sun along the sandy shores or carving fresh tracks in the snow-capped peaks, Morocco's diverse climate ensures there's something for everyone, no matter the season. Let’s take a look at its seasons, and how you can tour the country all year round. 



  • Spring Blossoms in Morocco: Ah, springtime in Morocco! As the land awakens from its winter slumber, vibrant blossoms burst forth. Across the country, from the majestic Atlas Mountains to the sun-kissed coastline, spring brings a delightful mix of mild temperatures and sunny days. In the north, cities like Tangier and Rabat enjoy temperatures ranging from 15°C to 25°C (59°F to 77°F), while inland cities such as Fes and Marrakech bask in slightly warmer weather, with temperatures between 20°C to 30°C (68°F to 86°F).


  • Sizzling Summers Under the Moroccan Sun: When summer arrives, Morocco turns up the heat! Along the coastal regions, from Casablanca to Agadir, temperatures soar to around 25°C to 35°C (77°F to 95°F), making it the perfect time to hit the beach and cool off in the refreshing Atlantic waters. Inland areas, including the Sahara Desert, experience scorching temperatures that can reach a sweltering 40°C to 50°C (104°F to 122°F).


  • Autumn's Golden Hues: As summer bids farewell, autumn graces Morocco with its golden touch. The Atlas Mountains come alive with the fiery colors of fall foliage, painting a breathtaking backdrop for outdoor adventures. Along the coast, from Essaouira to Tangier, temperatures hover around a balmy 20°C to 30°C (68°F to 86°F), making it an ideal time for coastal explorations and cultural discoveries.


  • Winter Wonderland in the Mountains: When winter descends upon Morocco, the Atlas Mountains transform into a winter wonderland, beckoning snow enthusiasts from far and wide. Ski resorts like Oukaimeden offer thrilling slopes and stunning vistas, with temperatures dipping to around 0°C to 10°C (32°F to 50°F). Coastal cities like Casablanca and Agadir experience milder temperatures, ranging from 10°C to 20°C (50°F to 68°F), making them cozy retreats for those seeking a break from the chill.




Dos & Don’ts For Travelers: The Morocco Edition

Morocco is a nation meant to be explored, so here are some tips to keep your exploration smooth and stress-free. 




Staying Safe: The Morocco Edition 

Okay, now that you can picture yourself riding on a camel along the warm evening dunes of the Sahara, it’s time to talk facts, with safety being the main priority. Here’s the breakdown on how to ensure a safe Moroccan tour. 


When it comes to overall safety, Morocco is the 84th safest country in the world according to the Global Peace Index for 2023, which is a medium score. Morocco is safer than Sri Lanka or Thailand, but still has some notable safety concerns.  The nation’s current crime index of 46.72 indicates moderate crime levels. Though there is a high safety index for walking around during the day (66.60), walking around certain cities  at night can be dangerous (38.19). 


So what are the risks of traveling to Morocco? Morocco is risky when it comes to tourism because of instances of terrorism, petty theft and threats of political unrest. The earthquake on September 8th, 2023 also significantly impacted the nation. The following safety concerns, and how to avoid them, are worth noting; 


  • Being mugged or robbed — Stick to areas cleared by a local and knowledgeable guide, and avoid wandering around at night, as this is when crime heightens. Leave valuables in your hotel, and don’t walk around with flashy jewelry or large deposits of cash. 

  • Pickpocketing and petty theft — This occurs mostly in big cities, so carry any cash or cards in an internal pocket or fanny pack that’s close to your body. Pay for events, venues in advance, and watch your belongings when walking the street/on a motorbike. 

  • Rowdy political gatherings — Stay away from any political gatherings  of any kind, and watch the news for announcements of any planned rallies or gatherings. The U.S., Canada and UK travel advisories ask for travelers to exercise extreme caution while here. 


Special Note For Women Travelers: So how safe is Morocco for female tourists? While Morocco is relatively safe for women, there are some things to note about local culture. 


  • Keep your clothing loose and modest, with skirts and pants falling below the knees, and tops that cover your chest and shoulders. If entering religious sites, cover your hair. 

  • Be prepared from the occasional stares from men. These states can often be accompanied by verbal harassment that you should IGNORE completely. 

  • Do not walk around alone at night, in quieter sides of town.  If you must, have a male guide accompany you, and use only trusted taxis for transportation. 


Special Note: Adult Activities: Morocco is a ball of fun, but as a predominantly Muslim nation, there are certain cultural expectations. To ensure you keep your trip enjoyable, take advantage of these tips. 


  • Can you drink alcohol in Morocco? Yes, but only in legally authorized bars, hotels, and restaurants. There is no alcohol ban, but do not be publicly intoxicated. And do not drink on the streets, or in public gatherings. 

  • Public Affection is not encouraged, and excess displays can in fact lead to harassment from police. If you are not married and want to stay in the same room, some establishments may refuse and insist you get separate rooms, or ask that you pay extra money (bribe) to stay together. 


Alright, now that you’ve got what you need to get your Morocco trip off on the right foot, there’s one thing missing. Somebody to put it all together! Of course, you can drift through thousands of tabs to create the perfect itinerary, or you could skip the stress and find a private local Morocco guide that’ll do the planning with you. 


Just tell them what you like, who you’re with and how much time you have, and you’ll have a tour ready in no time! 



Ready to get started on your journey? Check out our Morocco tour guides today!

Casablanca Tour Guide - Abdallah B.

Abdallah B.

5.00 / 5
(1 reviews)

I’m a licensed guide in my hometown Casablanca and also any other city within Morocco                                                                                                                                  

Marrakech Tour Guide - Abdellatif E.

Abdellatif E.

5.00 / 5
(4 reviews)

My name is Abdellatif. I'm a professional licensed guide. I've been guiding for 34 years now. I practice in Marrakech, my native city where I accumulated an important experience. I'd like to share this experience to let people feel the soul of Marrakech, to see its beauty and make them happy. Cordially. Abdellatif                                                                                                                                  

Tangier Tour Guide - Rababe E.

Rababe E.

5.00 / 5
(7 reviews)

Proud of the Moroccan long history and rich culture, my passion is to share my country's heritage with visitors. Holder of a masters degree in hotel operations management, and having accumulated an experience of 8 years as a travel agency manager, I am one of the fewer knowledgeable licensed female tour guides in Morocco.                                                                                                                                  

Marrakech Tour Guide - Kate A.

Kate A.


My tours were born from my passion for traveling and studying other cultures, from my avid late-night reading, and from meeting amazing, bright, and talented people from around the world. And, of course, it sprouted from my love for storytelling :). Now, there are 10 of us - guides in Morocco, the Netherlands, Belgium, Serbia and Hungary. We are historians, designers, physicists, journalists, sociologists, and art historians. I am thrilled to share my knowledge and show you these fabulous and hidden places from a tourist's perspective. My team would be delighted to accompany you on this adventure full of unexpected discoveries as we travel through the centuries and immerse ourselves in the local culture!                                                                                                                                 

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