Hidden in the heart of Seoul, Jongmyo Shrine is not just a historical site—it’s a living legacy of Korea’s royal past. This sacred sanctuary, built in 1394, enshrines the spirits of the kings and queens of the Joseon Dynasty (1392–1897). It is one of the oldest and most authentic Confucian royal shrines in the world, offering a rare glimpse into the solemn traditions of Korea’s past.

In 1995, it was designated as a UNESCO World Heritage Site.

Are you ready to witness the whispers of the past in this sacred royal sanctuary?

Changdeokgung Palace, the most beloved palace of the Joseon kings, was designated a UNESCO World Heritage Site in 1997.

Unlike Gyeongbokgung Palace, Changdeokgung was designed in harmony with the natural landscape, following an asymmetrical layout that maximizes the existing terrain.

The buildings are arranged along the curves of the mountains rather than in rigid straight lines, emphasizing graceful curves over artificial symmetry.

This design highlights the beauty of nature while seamlessly integrating it with architecture.

The Huwon (Secret Garden), once an exclusive retreat for the king and the royal family, was designed to preserve the natural topography, creating a tranquil and secluded haven.

Changdeokgung is often regarded as "the most nature-friendly palace of the Joseon Dynasty", embodying the perfect balance between architecture and the natural world.

Tucked away between the majestic Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine, Bukchon Hanok Village offers a rare opportunity to walk through living history. Here, rows of beautifully preserved hanok (traditional Korean houses) line the narrow alleyways, creating a nostalgic atmosphere that transports visitors back to the days of the Joseon Dynasty.

Often called a “living street museum,” Bukchon is not just a place to see — it’s a place to feel. The name “Bukchon” (North Village) reflects its location north of Cheonggyecheon Stream and Jongno, but more than that, it tells the story of a prestigious neighborhood where Korea’s noble class, the yangban, once resided, drawn by its closeness to the royal palaces.

As you wander through its charming lanes, you’ll find yourself surrounded by tiled rooftops, wooden lattices, and the quiet hum of everyday life—a delightful blend of history and modern culture. Lose yourself in the maze of hanok, and discover why Bukchon remains one of Seoul’s most captivating hidden gems.

Imagine stepping into a scene from a sci-fi movie—DDP (Dongdaemun Design Plaza) isn’t just a landmark, it’s an experience. This futuristic masterpiece, designed by the legendary architect Zaha Hadid, feels like a spaceship that has landed in the heart of Seoul. Its flowing curves and glowing nightscape make it one of the most photographed places in the city.

Since its grand opening on March 21, 2014, DDP has been the epicenter of innovation, hosting world-class exhibitions, fashion shows, and product launches. From Seoul Fashion Week and MAMA (Mnet Asian Music Awards) to exclusive BTS exhibitions, every event here is a spectacle.

But DDP isn’t just for the elite—it’s a place where anyone can dream, design, and play. Whether you’re admiring its iconic architecture, catching a cutting-edge exhibition, or simply soaking in the neon-lit skyline, this is one Seoul experience you don’t want to miss.

Ready for a journey into the future? DDP is waiting.

Myeongdong isn’t just a shopping district; it’s a bustling fashion playground where trends come to life. Stretching about 1 kilometer from Myeongdong Station (Line 4) to Euljiro and Lotte Department Store, this vibrant area offers a feast for the eyes and senses.

Here, you’ll find a blend of global brands, trendy boutiques, and high-end department stores all packed into one exciting space. Myeongdong is renowned as the ultimate fashion hub, offering everything from stylish clothing and chic footwear to statement accessories. Unlike Namdaemun or Dongdaemun, Myeongdong features a more refined selection of premium brands.

But it’s not just about shopping. Myeongdong is also a paradise for food lovers and entertainment seekers. You can’t visit without trying Myeongdong’s famous pork cutlet and the iconic Kalguksu (Myeongdong Kyoja), a noodle dish that has been beloved by locals for generations.

Don’t forget to explore Myeongdong’s unique attractions, including the stunning Myeongdong Cathedral, the vibrant Myeongdong Arts Theater, and the charming Myeongdong Jaemi-ro street.