You are to visit highlights of Niigata City in 7 hours using public transportation and taxi. Choose 5 spots to visit. You will love to walk along the Shinano River and cross the symbolic Bandai Bridge if time allows. You will also have opportunity to learn the history and background of abundant Niigata food culture such as sake, miso, rice balls and other food materials. From the top of Bakauke Observation Deck, you will have the great and panoramic view of the city and the nature.
This itinerary can be customized to meet your needs and preferences. Send me a message with your requests!
Meeting Point
Niigata Station Bandai Exit
Imayotsukasa Sake Brewery
Take the brewery tour and enjoy sake tasting. You will be amazed by the size of the tanks. Taste different kinds of sake and find your favorite.
Minemura Miso Factory and Shop
Learn how to make miso soybean paste and taste some different kinds of miso.
Toki Messe and Pia Bandai Market
Visit Toki Messe International conference venue and go up to Bakauke Observation Deck to view the city and surrounding nature from the 31st floor of the building. You will enjoy tasting freshly fried fish cake in front your eyes at Pia Bandai. You have a choice to have genuine sushi lunch at Benkei here.
Minatopia Port Museum
Learn how the central Niigata was developed and how people of Niigata have lived together with waterbody at the museum. Take a closer look at the old Niigata Customs Office which had been used for about 100 years after Niigata Port was opened at the end of Edo Period. Admission fee: 300 yen each.
Tanakaya Minato Koubou to make Sasadango dumplings
A Sasadango dumpling class is given only for a group of more than 5 people. (Reservation is required. The class fee is 2,200 yen each.) You can enjoy seeing the process of dumpling making through the window. Get your favorite Japanese sweets from the shelf and taste them with free green. You can take a rest over the sweets and the tea, and see the flow of the Shinano River through the shop's wide window.
The Shinano River Watershuttle Ride
Enjoy the shuttle boat ride between Minatopia and Bandai Bridge West Stop. You will see the central Niigata City from a different angle. The boat service is available betweeen March 15 and December 1. One way boat fare is JPY250 for each person.
Furumachi Area to have lunch and browse the shopping arcade
You can choose good food out of a lot of options. Some rice ball shops provide good freshly rolled Koshihikari rice (Niigata’s pride rice) onigiri (rice balls) of ingredients of your choice. Sushi, ramen, and other food shops are there too. You can enjoy strolling between Hakusan Shrine and central Niigata City. Also yoiu can enjoy local sweets there.
Shinano Riverside Promenade
Enjoy taking a walk along the Shinano River and take photos of the city's symbolic bridge, Bandai Bridge.
Marinepia Nihonkai Aquarium
You will be able to see and learn about the marine life of the Sea of Japan. Enjoy the dolphin shows (held 4-5 times a day) which gives you an unforgettable fun memory in Niigata. Admission fee: 1500 yen for Adult, 600 yen for Child.
Hakusan Shrine and Hakusan Park
Visit the city's most visited shrine, Hakusan Shrine. People in Niigata visit the shrine for a lot of important life events to wish for good luck, success, good health and other wishes. For your memory of visiting Niigata, you could buy a small amulet or two of the good luck Hakusan Shrine. If the timing allows, some food stalls are lined up for the shrine's celebrations of the seasons in Hakusan Park next to the shrine.
Yukata /Kimono Experience in Furumachi
Renta a kimono or yukata (summer colorful kimono) and stroll around Furumachi. The kimono rental price is approx. JPY6,600 per day including the putting-on helping charge. Putting on Kimono takes at least 1 hour, so choose 4 more spots to visit instead of 5 because of time constraint.
Former Saito Family's Villa
Built by Kijuro Saitou IV between 1917 and 1920, the villa is located on a 4,500 ㎡ estate, with 4,400 ㎡ dedicated to gardens. The villa is designed to integrate the house and garden seamlessly. Its open structure features a large garden with a stream and pond, providing picturesque views year-round. A guest can enjoy tasting maccha and Japanese sweets for JPY400 viewing the beautiful garden. Admission: JPY300
Nuttari Terrace Shopping Arcade
Discover Nuttari Terrace Shopping Street: Where History Meets Modern
Near the mouth of the Shinano River in Niigata City's Chūō ward lies the ancient town of Nuttari. This charming area has transformed its old marketplace into the lively Nuttari Terrace Shopping Street.
Renovated from traditional market houses while retaining the nostalgic Showa-era streetscape, Nuttari Terrace offers a unique blend of old and new.
Nuttari Terrace Shopping Street invites you to explore its diverse offerings, from traditional crafts and local delicacies to contemporary boutiques and trendy cafes, celebrating Niigata's rich cultural heritage and vibrant community spirit.
Niigata Nippo Media Ship
Experience Media Ship: Niigata's Landmark
Media Ship is a striking multifaceted building, home to the Niigata Nippo newspaper and more. Its unique façade, inspired by the sails of historic trading ships, is a standout feature.
- Sora no Hiroba: The 20th-floor sky plaza offers free public access to breathtaking views of Niigata's cityscape, the Shinano River, and Niigata Port. With no high-rise buildings nearby, the panoramic views are exceptional. Comfortable sofas invite relaxation while taking in the scenery.
- Shopping Area: The first floor hosts a small shopping area with local Niigata products, blending regional charm with modern convenience.
Discover the perfect mix of historical inspiration and contemporary design at Media Ship, a must-visit for anyone exploring Niigata.
Ending Point
Niigata Station Bandai Exit/ Bandai City/ Next 21
This tour can be customized to meet your needs and preferences. Click below to send me a message with your requests.
guide fee
transportation fee (you and guide), lunch, entrance fee, etc. Hiring a medium size taxi for upto 3 people plus guide is approx. JPY3,250 per 30 min.; a van type taxi for upto 8 people plus guide is approx. JPY4,900 per 30 min. around Niigata City.
Entrance fees for Minatopia 300 yen, the Saito Family's Villa 300 yen each
Sake brewery tour at Imayotsukasa: 400 yen each
Lunch, taxi fare are not included either. Museums are closed basically on Mondays.
Not available from Dec. 28 to Jan.6.
Yokoso! Welcome!
Hi, I'm Mutsuko, a National Government Licensed Guide Interpreter. A true Niigatite, I was born and raised in Niigata City with roots dating back generations. I would be pleased to show you another side of Japan in my beautiful and unique prefecture.
The Warm Hospitality: Niigata Prefecture is located on the west coast of the Japanese Archipelago, facing the Sea of Japan and provides a true insider look into the Japanese spirit. Only two hours away from Tokyo by Shinkansen, it has been perfecting the art of casual hospitality through centuries as a culinary hotspot and nature getaway for the those escaping the rat-race.
History at your own Pace: Appreciate history and culture at your own pace in Niigata. Yahiko, National Shrine has been soothing souls, and inspiring locals, poets, and travellers for over 2500 years. Historically significant buildings greet seafarers at Niigata Port and the old town area, Furumachi. Cross the symbolic Bandai Bridge to the other side of the Shinano River where we can move from the ancient to the modern in the Bandai area to shop and gather with young and old for entertainment such as movies, music, manga, and anime.
Over the Sea, Over the Mountain, Over the Fields: Nature is good to Niigata Prefecture, giving us four clear-cut seasons. People from all over the country, and travellers wanting to experience Japan with the Japanese join us to soak in the sun on our beaches, relax at spa resorts, challenge themselves on world class ski hills, and dance together at festivals that draw world class performers.
Travel with Me: With direct trains to and from Tokyo and an international airport, Niigata is just a stone's throw away to have a unique taste of Japan. Whether you're planning a day trip or a longer stay, I invite you to visit Niigata City and other parts of the prefecture, and while here, it would be my pleasure to help you create unique memories during your stay.
Joan T.
“Wonderful Niigata Day Tour”
Our family of three from Hawai’i thoroughly enjoyed our day with Mutsuko. Communication and coordinating before the trip was excellent. Mutsuko was responsive and customized our tour integrating our ideas and her expert suggestions as a Niigata local. We rented our own car and she let us drive so we did not have to hire a van and driver. On the day of our tour, she met us at our ryokan and jumped into our car. Although we had a packed itinerary, Mutsuko timed everything so we never felt rushed. We had ample opportunity to explore, visit shops, discover local treats, and take lots of photos. She even helped us buy a suitcase (for all the amazing purchases we made) and find specific ingredients and gifts at the fish market, impromptu stops at local markets, and one very tiny local tea shop where we found a highly specific matcha that was sold out everywhere in Tokyo. Highlights: Mt. Yahiko was rainy and foggy but the ropeway tram was still enjoyable; Yahiko Shrine and surrounding area was beautiful and so peaceful; ate our way through Teradomari fish market where the sashimi was ultra fresh and so reasonable (we even returned the next day for more sashimi, fish cakes, and koshihikari rice ice cream); knife-making at Tojiro was fascinating and our two guides were friendly and encouraging; purchased a high-quality kitchen knife which they engraved with our name in kanji - this will be a treasured keepsake; picked and ate the most sweet delicious strawberries ever (AYCE in 50 min.) at Saito Orchard and Mutsuko won the contest with 35 strawberries; farmer’s market had many Niigata produce and gift items including sasadango and little cubes (about 2 cups) of Niigata rice. Highly recommend Mutsuko as a guide and will definitely contact her when we return to Niigata. Thank you, Mutsuko, for your warmth and friendliness, and your expert planning in creating a memorable experience for our first trip to beautiful Niigata.
Mutsuko W.
Thank you so much for your wonderful review! It was truly a pleasure spending the day with your lovely family and showing you some of the many treasures Niigata has to offer. I'm so glad we could blend your ideas with local experiences--especially the spontaneous stops and unique finds like the special matcha and the perfect suitcase! Even with the rainy weather at Mt. Yahiko, your positive energy and enthusiasm made the day so enjoyable. I'm also impressed by your sashimi adventures and so happy you returned for more--Niigata's seafood really is hard to resist! And I'll never forget our strawberry-picking "competition" at Saito Orchard--what a fun memory! Joan-san, I was truly touched by the beautiful gift bag you prepared for me before the tour. All the snacks and gummies--chosen so thoughtfully based on our earlier messages--were not only delicious but also heartwarming. I'm enjoying every bite with my family, and we all appreciate your kindness and generosity. Thank you again for choosing me as your guide. I'm honored to have been part of your first trip to Niigata, and I look forward to welcoming you back anytime. Until then, please take care and enjoy using your engraved knife--it truly is a special keepsake! Arigatou Gozaimashita! Warmest regards, Mutsuko
Chris H.
“Visiting Ancestors Hometown and Tour of Shibata area”
We wanted to visit my ancestors hometown, but knew little about the location and history. Mutsuko took the time to contact the local historical society and research the area where my ancestors had lived. She even did some advanced scouting of the area before our arrival! The visit to my ancestors hometown was very interesting. We were glad we were able to see the area that they had lived in. Mutsuko knew so much about the history of the area. In addition, she also planned a full day of activities including a visit to Shibata castle, former samurai residences, and a former wealthy farmer's residence. If you have an interest in samurai history, Mutsuko can explain in great detail the parties that were fighting against each other. Her historical knowledge is quite amazing! She also took us to visit a locally renowned Inari shrine that was pretty much hidden in the rice fields. The shrine had many torii gates. We never would have been able to find it on our own. Throughout the day, Mutsuko would provide interesting facts about the places we were visiting and also about Niigata in general. We had such a wonderful day with Mutsuko. She has a great personality and is so easy to talk to. I highly recommend that you contact Mutsuko if you are looking for a guide.
Mutsuko W.
Chris san, it was an honor to accompany you on your journey to visit your ancesters' hometown. As generations pass, the connection to one’s ancestors often fades. Seeing how deeply Japanese descendants living abroad cherish that bond makes me reflect—are we, who live in Japan, valuing it just as much? At the same time, I am always reminded that the feeling of cherishing one’s family is something universal and truly precious. The landscape of your ancestors’ hometown has likely not changed much over time because it is a quite "inaka", and I believe you were able to see the same scenery they once saw. Watching from the side, I was deeply moved by how rare and meaningful such a journey must be. When you visit Niigata again, I sincerely hope you’ll take a little extra time to explore other areas as well. Thank you very much for your kind and generous feedback. I am truly looking forward to seeing you again. Mutsuko
Eileen P.
“Charming Japanese old town”
Mutsuko san is a very resourceful guide who goes the extra mile to help you research on where to go as long as you tell her what your interests are. For me, it was tradition in the form of food, culture and everything quaint. Matsuko introduced me to Settaya, an old town known for Miso and sake breweries, very much off the beaten path which I’ll never have known nor be able to go on my own! The old tea house with a Sakura tree in full bloom is the prettiest thing I’ve ever seen in Japan! And the mochi there was delicious too. Thanks to Matsuko for discovering the place
Mutsuko W.
Hello, Eileen san, Thank you very much for your wonderful feedback. I am really glad that you liked the tour in Settaya. This tour with you encouraged me to produce a new tour in Niigata! I should say Thank YOU to you. I am glad that I could show another beautiful part of Niigata to an overseas guest like you. I hope you will come back again to Niigata! I am looking forward to showing more of Niigata to you. Thank you! Mutsuko
$228/ per group