GoWithGuideFind your perfect tour guide at GoWithGuide. Relax and cherish unforgettable tours with loved ones. Create personalized tours for a truly memorable trip!
GoWithGuideFind your perfect tour guide at GoWithGuide. Relax and cherish unforgettable tours with loved ones. Create personalized tours for a truly memorable trip!WithGoGuide
GoWithGuideFind your perfect tour guide at GoWithGuide. Relax and cherish unforgettable tours with loved ones. Create personalized tours for a truly memorable trip!

Tori-no-Ichi (Day of the Rooster)

Luke K.

by GoWithGuide travel specialist:Luke K.

Last updated : Mar 03, 20215 min read

Things To Do

Tonight, an event known as Tori-no-Ichi is taking place in Asakusa. Held every November on each day of the rooster, over thirty Otori Shrines across Japan host this strange festival. Today is Tori-no-Ichi part one of three, the second installment will be held twelve days from now. The third, a week and a half later. The main focus of the festival is rakes. A special rake known as a ‘kumade’ harnesses the power of a god, and brings with it good financial fortune and prosperity in business.

People here are holding last years kumade, here to return them and replace them with a slightly larger rake. They don’t get a refund for the rake they bought last year; I am not even sure what happens to them; presumably they are resold in twelve days time. These decorated rakes start from the smallest versions, costing around ¥1000 each, to the largest rakes, usually reserved for huge companies, costing around ¥800 million.

blog image

I find it somewhat ironic that the more you spend on a kumade, the more wealth you are said to acquire. I will take a small ¥1000 rake and keep my money, thanks. Every time a kumade is sold, a ritual of hand clapping known as ‘tejime’ is performed by the stallholder, and just about everyone else in the vicinity. After walking through a huge market of shops all selling the same thing, I no longer feel as though I am inside the grounds of a shrine. It feels like I am lost in a city of market stalls that stretch infinitely and indefinitely.

Pulled along by a wave of shuffling crowds, my route is decided for me, and I somehow end up at the front of the main shrine. I throw in a ¥100 coin (more expense), ring one of the huge bells, bow twice, clap twice, bow again, before praying, for nothing at all. After praying I am pushed out of the shrine toward one of the side exits. People leave happy with their now blessed kumade, the only thing left for them to do is carry their massive rakes home.

The shrine exits into yet another market.

blog image

The market smells incredible, and is mostly stalls selling foods and beverages. For the third time today I am reminded of Christmas. I wander up to one stall selling decorated bananas. Once again etiquette dictates that I have to buy a souvenir, and I can’t think of a better gift than a chocolate coated banana. After handing over ¥300 to the stallholder, he makes a fist with his hand. “One, two, three, rock,” he says. I hold out my hand flat. “Ah, paper, you win!” Brilliant, for the second time this week I win a banana.

Next, a stall selling something that gives off the best smell I have ever experienced. I have to queue a while, perhaps fifteen minutes, all the while salivating as I watch more and more of the delicious looking hot cakes baked before my eyes.

blog image

Eventually I reach the front of the queue. I excitedly hand over ¥300, and purchase a bag of twelve delicious hot kasutera. This sponge cake is made from milk, honey, eggs, sugar, and flour, and is now my favorite snack. I will come to Tori-no-Ichi part two, if not just to buy more of this delightful treat.

I head to a shop selling yakisoba; a type of Japanese fried noodle served with vegetables. The stallholder here says that because my eyes are the bluest he has ever seen, he will give me a special, larger serving. I sit on a bench and devour my yakisoba, surrounded by the sights and smells of this huge market.

On my way home I continue my walk through the stalls, and see a shop selling ¥400 baked potatoes. Still slightly hungry, I decide to make one final stop. It turns out the stallholder here doesn’t know how to haggle. I ask for one potato, but he says that I can have four for ¥300 instead. A discount of 25% for four times the potato I asked for. I can’t argue with his wild logic.

blog image

With my free banana, free potatoes, and empty bag of kasutera, I realise that for me, the prosperity promised by this festival has instantly started to pay off.

More Information:
- Tori-no-Ichi can be enjoyed on November 5th, November 17th, and November 29th.
- Because the event starts at exactly midnight and runs for twenty-four hours, there is often some confusion about the date and time. For example, the event tonight started at 23:59 on the 4th November, and will run throughout Thursday November 5th, finishing once again at midnight. We recommend that you arrive at 23:30 the day before the event, as most stalls will begin to open around this time.
- The event is absoluetly free (unless you spend money on potatoes or decorated rakes).
- For more details, please visit the official website for Tori-no-Ichi, Asakusa.
- And finally, here is a map:

Gifu Tour Guide - Akiko W.

Akiko W.

5.00 / 5
(7 reviews)
Japan

Hello! My name is Akiko from Gifu prefecture. I am a National Government Licensed Guide Interpreter. I like going out with my family, talking with my friends over coffee at a cozy cafe, reading books, baking bread and cake when I have time. I passed the national tour guide test in 2017 and have worked as a guide since then. I have guided in Gifu city, Seki city, Takayama city, Shirakawago , Mino city and Nagoya city. I have lived in Gifu for more than forty years. Gifu prefecture is rich in nature so you can enjoy the rural atmosphere. Gifu city has a beautiful river 'Nagara river' and Mt.Kinka which has Gifu castle on the top. You can go up the mountain on foot or use a ropeway. The view from Gifu castle is so fantastic. At the foot of the mountain , there are many places to visit such as parks, a temple having a big image of Buddha, and a street preserving the historic atmosphere. At Nagara River, you can enjoy seeing a traditional way of fishing ‘cormorant fishing’ which is thought to have started 1300 years ago. Many cafes have unique service called 'morning service' in Gifu along with Aichi In the morning (until about ten thirty or eleven) when you order a cup of tea or coffee, they serve toast and salad ! Near Gifu park , you can find a nice Japanese style cafe where you enjoy good coffee and seeing a Japanese style garden. Seki city is a small city but so famous for its cutlery. At Japanese sword museum in Seki, you can see authentic Japanese swords! Mino city next to Seki city is well known for its hand made Japanese paper 'Hon minoshi' designated as intangible cultural asset by UNESCO . Until recently it was not easy to guide guests because of COVID-19 pandemic; however the situation is getting better. Some strict rules about COVID-19 have been lifted. Please visit Gifu. I am looking forward to seeing you. Please feel free to ask me when you need information about Gifu. Thank you for reading my introduction.                                                                                                                                 

Osaka Tour Guide - Takashi M.

Takashi M.

5.00 / 5
(8 reviews)
Japan

Hi, my name is Takashi!! When I go abroad, I think that how nice it would be to have a friend there and hang out together. I want you to feel like you have a friend in Osaka and we can go around and explore the city. I was born and grew up in Japan. And I speak English, Spanish and Japanese. I can be the perfect guide for you.                                                                                                                                 

Okayama Tour Guide - Yoko M.

Yoko M.

4.67 / 5
(6 reviews)
Japan

Hello. I'm Yoko Miyake. Please call me Yoko. I'm a licensed guide. I love travelling. I have visited all the prefectures in Japan. Though Japan has many good places to visit, I hope many foreign travellers will visit my hometown Kurashiki and enjoy their stay there. Because I was born in Kurashiki, and I have lived there since then, I know a lot about Kurashiki. Of course I can show you other good places in Okayama Prefecture and near Okayama Prefecture.                                                                                                                                 

Fukuoka Tour Guide - Kazue I.

Kazue I.

5.00 / 5
(13 reviews)
Japan

Hi! I am Kazue. I am from Fukuoka and live in the central city. I spent almost 20 years traveling around the world as a cabin attendant. Meeting different people, different cultures and eating local food were best things in my career. This experience definitely widened my perspective and will help me in some way when I work as a guide. Since I spent half my life outside of Japan, I noticed our culture and traditions are very unique and became more interested in historical sites in Japan. For my personal life, I am a mom of twins. It is still a hard work but I am enjoying a lot with them. We take them around Kyushu whenever possible for their fun and experience. We all love traveling after all. I am looking forward to showing you around our hometown soon!                                                                                                                                  

Plan your trip to Japan

Chat with a local tour guide who can help organize your trip.

Get Started