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Morning Tour in Sendai Asaichi Market

Shunsuke W.

5.00(3) reviews
English, Japanese (Native)
1 hour 30 min
Private tour (only you and your group)
Up to 5 people

In this tour, you can feel locals' life by strolling Sendai City in the early morning.

Near Sendai Station, there is a small street lined with about 70 shops of fresh fish, vegetables, and fruits.

This place is called Asaichi, which literally means “morning market.”

Many citizens and professional cooks purchase fresh ingredients everyday here.

Meeting Point

Sendai Station or anywhere you like around Sendai downtown

Meet at Sendai Station

Explore Asaichi Market

Ending Point

Asaichi Market or anywhere you like around Sendai downtown

What to Expect

You can see local food culture of Sendai by visiting Asaichi Market.

The market offers many kinds of fresh seafood, vegetables, and fruits.

Some of them are native to Sendai and difficult to find anywhere else.

In some shops, you can enjoy tasty cuisines with fresh ingredients from the market.

Kaisen-don(rice bowl topped with seafood) is especially popular and it cost only 500 yen.

The market also has a small cafe, so we can rest and talk there.

If you are planning to visit other sightseeing spots around Sendai after this morning tour, I can give you some advice.

Want to personalize this tour?

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Inclusions & Exclusions

What‘s included

guide fee, hotel pick-up around Sendai downtown

What‘s not included

The cost of breakfast (you and guide) or other snacks

Important Information

Asaich Market is closed on Sundays and natiional holidays.

I recommend you bring some Japanese Yen, because some stores in the market don't accept credit cards.

For your information, kaisen-don (rice bowl topped with seafood) is 500 yen.

One croquette is 65 yen. One cup of coffee at the cafe is 300 yen.

Cancellation Policy

  • Free cancellation - 8 days prior to meeting time
  • 50% Refund - 3 to 7 days prior to meeting time
  • No Refund - Within 2 day(s) prior to meeting time

Frequently Asked Questions

Is there any nice spots to visit around Asaichi Market?

There are some shops which are open even in the early morning.

You can find some local cuisines and souvenirs at shops in Sendai Station.

There is also a famous discount store called Don Quijote, which is just 10 minute walk away from Asaichi Market.

If you like, we can visit them before or after Asaichi Market.



William K.

Jun 9, 2019

Customized Half Day Sendai Tour

My wife is a true Hanyu Yuzuru’s fan and that’s the main reason why we decided to spend half day (on our way to Akita) in Sendai to visit his birth place and hometown. If triplelights allow us to give Shunsuke a six stars rating, we are more happy to do so. Shunsuke diligently planned a special tour to make sure my wife can experience her “Yuzuru” experience, Shunsuke even went beyond and helped my wife to get the limited Yuzuru subway pass two months before we arrived. He understand our group is traveling with an elderly and pre arranged taxi service besides using the subway. Shunsuke is very communicative, patient, courteous and accommodative. We decided to schedule another half day trip with him when we travel back from Akita to Tokyo. Anyone who is interested in exploring the beautiful Sendai should hire Shunsuke.

Shunsuke W.

Thank you for the great review. I had a great time with you and your family, too. Hanyu Yuzuru is a hero to Sendai people. I am so glad that he attracts many fans to Sendai.


Murat T.

May 3, 2019

A Very Memorable Tour in Matsushima Area

Shunsuke was a great tour guide with a lot of experience, he planned our tour carefully and also took into account my preferences about what to do along the way. I wanted to see the cherry blossoms and he took me to a park on the hills of Matsushima where the view of cherry blossoms together with the view of Matshusima Bay area was amazing! I wanted to try some of the local food and he took me to a local restaurant for a great sushi course and famous local oysters. Of course, we also visited all the important monuments in the area, even witnessed a real buddhist wedding ceremony in Zuiganji Temple! Every step along the way, he told me about the importance and the history of the places we visited. I really enjoyed the tour and also learned a lot from him. I would highly recommend Shunsuke as a tour guide to anyone planning to visit Matsushima area..

Shunsuke W.

Thank you very much for a great review. I am glad that you I enjoyed the tour in Matsushima. You were interested in many things in our local town, which made me happy. I also had a great time with you.


Revance victoria V.

Apr 29, 2019

The View is Great and Nice Tour Guide

Very Welcome..and Have The Right Time To See Wonderful Scene...Great Job

Shunsuke W.

Thank you very much for the great review. I am glad you enjoyed the tour. I also had a great time with you and your family.

$21/ per group

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